Other Information: Store below 86 degrees F (30 degrees C). Misc: Daily fluoride toothpaste for sensitive teeth. Strengthens and re-hardens enamel. Protects against the effects of acid erosion (Acids in everyday food such as some fruit and acidic drinks, like orange juice and wine, can dissolve minerals from our teeth, softening the enamel surface which is then more easily worn away. As the enamel becomes thinner, teeth can become visibly less white, weaker and sensitive). Wine acids. Fruit acids. Soda acids. 9 out of 10 dentists recommended brand. No. 1 Dentist recommended brand for protection against the effects of acid erosion (Dentists have been recommending Sensodyne for the past 20 years. ProNamel is from the makers of Sensodyne and is highly recommended by dentists. Brushing twice a day with ProNamel toothpaste strengthens enamel and protects against future acid attacks. And, since ProNamel toothpaste has fluoride it helps protect against cavities too). Acid protection formula. Questions or comments? Call toll-free 1-866-844-2797 (English/Spanish) weekdays. This product contains no sugar. Use Whenever you Normally Brush: freshens breath; helps protect teeth against the effects of acid erosion; strengthens and re-hardens enamel; contains fluoride for cavity protection; suitable for sensitive teeth. Helps protect your enamel against the effects of acid erosion. Sensodyne Pronamel Daily Protection toothpaste is formulated to help protect against the effects of acid erosion and also gently, yet effectively remove stains, helping restore teeth to their natural whiteness. As it contains fluoride it also provides the benefits of a regular toothpaste.