Tide Ultra Original Detergent - 102 Loads. Concentrated. 102 loads. Cotton®. Concentrated vs. previous non-concentrated formula. If you have a High Efficiency washer, we recommend using Tide High Efficiency. The makers of Tide do not manufacture any private label detergents. This package contains 102 loads (as measured to line 1 on scoop). The precise number of loads from each package will vary slightly with the method of scooping and settling during shipment. H-E. ®The seal of cotton is a registered service mark/trademark of Cotton Incorporated. Paperboard made from 100% recycled paper (minimum 35% post-consumer). Safe for septic tanks. Contains no phosphate. Questions 1-800-879-8433. Visit us at www.tide.com. Boost the performance of your detergent. Tide, strain release boost. For a boost of stain removal, whitening, and brightening. A pretreater that starts to remove stains before you wash. A clean you can trust. ©2011 P&G.