Ultra Downy® Simple Pleasures® Lavender Serenity® Fabric Softener. With avec Silk Touch™. 52 loads*. Safe foe all washing machine. HE compatible. Medium loads. Large loads or front loading HE machine medium loads. Extra large loads or front loading HE machine large loads. Talk to Bowny 1-800-688-SOFT (7638) or visit us at www.downy.com. Bottle made from 25% or more post-consumer recycled plastic. ©2011 P&G.