Artificially flavored. Once you experience the first perfectly crisp chip from a freshly opened bag of Lay's Potato Chips, you'll understand why no one can eat just one! So go ahead, grab a bag, pop it open and enjoy the fresh and crispy taste that has made Lay's brand America's favorite potato chip for more than 60 years. Lay's Potato Chips, so irresistibly crispy. No preservatives.